FIJIYAMA-veggie is managed by REFS
■「REFS」＝Real ｆood story
REFS likes to pass on producers taste with the vegetables made with their love.
Therefore projects, customer can see the video of the process to harvest, are goin on as below.
= On-line shopping 「FUJIYAMA Veggie」
= Wholesale and store retailing of farm products 「REFS station」
= Processed products with vegetables 「Veggie LABO」
「Customer smile」×「Farmer smile」×「Enjoy the nature heart」
From field to town
☞ Bridge with the value of the vegetables made with their love
☞ Project processed product to use well products.
Make effective use of the field Mottaina(waste).
☞ Bridge field and town, help sustainability by supporting organic agriculture.
☞ Discover area resource, put out those to all over Japan and world.
July 2009 Start the shop in Numazu, Shizuoka prefucture
Dec 2010 Open the website designed transmitting real-time agricultural information
Owner : Koji Kmatsu
I woke up to the value of food when I took a year off from school to backpack 29 countries across the Eurasian Continent in undergraduate days.
Every countries and regions, people gathered around great food and smiled.
I felt the power of food bringing happiness, impressed the taste of tomato in Sicilian.I was interesting in vegetables form those experience.
After returning home, worked at a food company as a buyer for four years.
Started the shop ‘REFS’ in 2009 after making a base by visited producers and help their work.
Go to field day to day for be a bridge between farmer and people have their products.
Our goal is people smiles at their table through vegetables.
Feel story! by REFS